Following on from last week's mini-series on behavioural economics, here is an interview with John Balz, Opower's Chief Behaviouralist Officer. Opower is a company which assists energy and utility companies around the globe promote energy efficiency. To do so, it uses insights from behavioural economics - see this Opower blog post for example.
Michael Aldous and I had our book The CEO: The Rise and Fall of Britain's Captains of Industry published a few weeks ago. You can find out more about it and buy it at Cambridge University Press's website . It is also available at Amazon , Waterstones , and Barnes & Noble . The CEO has already been reviewed in The Sunday Times , The Observer and Financial Times .