What motivates people to work? Is it purely monetary rewards? In the fascinating TED talk below, Dan Ariely discusses the non-pecuniary aspects of work. According to Ariely, these non-pecuniary factors are becoming more prevalent in the knowledge economy.
Michael Aldous and I had our book The CEO: The Rise and Fall of Britain's Captains of Industry published a few weeks ago. You can find out more about it and buy it at Cambridge University Press's website . It is also available at Amazon , Waterstones , and Barnes & Noble . The CEO has already been reviewed in The Sunday Times , The Observer and Financial Times .