The Fly in the Urinal

Richard Thaler in his book with Cass Sunstein discusses small interventions that policy-makers or firms can make to 'nudge' citizens / customers. Thaler discusses his key insights into human behaviour and public policy in the 18-minute video below. One example he discusses is the Urinal Fly firm which came up with the idea of painting a fly unto urinals in order to keep public bathrooms cleaner by reducing spillage by 85%!

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