Richard Thaler in his book with Cass Sunstein discusses small interventions that policy-makers or firms can make to 'nudge' citizens / customers. Thaler discusses his key insights into human behaviour and public policy in the 18-minute video below. One example he discusses is the Urinal Fly firm which came up with the idea of painting a fly unto urinals in order to keep public bathrooms cleaner by reducing spillage by 85%!
Michael Aldous and I had our book The CEO: The Rise and Fall of Britain's Captains of Industry published a few weeks ago. You can find out more about it and buy it at Cambridge University Press's website . It is also available at Amazon , Waterstones , and Barnes & Noble . The CEO has already been reviewed in The Sunday Times , The Observer and Financial Times .