Neuroeconomics is an exciting area of research where neuroscience meet economics. Economics, at its heart, is about how and why we make economic decisions. As decisions are made in our brains, a better understanding of how our brains work will help us understand our decision making. Click here to read a recent op-ed by Robert Shiller on the promise and development of neuroeconomics and click here to read an op-ed which discusses how neuroscience might help us understand financial bubbles.
Michael Aldous and I had our book The CEO: The Rise and Fall of Britain's Captains of Industry published a few weeks ago. You can find out more about it and buy it at Cambridge University Press's website . It is also available at Amazon , Waterstones , and Barnes & Noble . The CEO has already been reviewed in The Sunday Times , The Observer and Financial Times .